About Us

The Idea Behind Luchetti

Luchetti began with a simple frustration.

As an artist, I was constantly fighting the gutter and curvature of sketchbooks that claimed to be “lay flat.” No matter what I tried, the book was always subtly working against me — breaking focus and interrupting flow.

I kept thinking there had to be a better way.

So I built a prototype to explore whether a better sketchbook was possible. When I shared early versions with other artists, the response was immediate. I realized I wasn’t the only artist who felt this way.

That moment became the foundation for Luchetti — a sketchbook designed to remove the small frustrations that quietly interrupt creative flow.

What We Focused On

To make that experience possible, we spent 18 months and countless prototypes refining a few non-negotiables:

  • A sketchbook with zero gutter, designed to open completely flat
  • A True Flat™ binding engineered to hold up over time (powered by our UltraBond™ binding system)
  • 100% cotton, 600 gsm pages
  • A consistent, predictable texture across every spread

The result is a patent-pending, true-flat sketchbook that stays open from edge to edge — so your ideas can move freely across the entire page.

Our Name & Inspiration

We chose the name Luchetti in honor of my great-grandfather and our family’s roots in the Fabriano region of Italy, where fine art paper was refined over centuries. That history set a standard we strive to honor through the care and craftsmanship behind every Luchetti sketchbook.

While Luchetti is a modern, U.S.-based company designed and developed in California, that respect for materials and the artist’s process continues to guide every decision we make.

A Focus on What Matters

At Luchetti, we focus our energy where it matters most — materials, engineering, and the artist’s experience. Every decision is guided by real creative use, informed by artists who spend their time drawing, painting, and working across the page.

Luchetti was created by artists, for artists. We design our sketchbooks to support the creative process, and we regularly feature work created in Luchetti sketchbooks to celebrate the artists behind it.

See Luchetti in Action

We regularly share behind-the-scenes clips of artists testing the sketchbook with everything from heavy washes to markers and mixed media.

👉 Instagram.com/luchetti.co

Thank you for being part of this journey.
I can’t wait for you to experience what creating without gutters really feels like.

Goodbye Gutters. Hello Flow.

With appreciation,
Carlo / Founder, Luchetti Sketchbooks